Employees and Entrepreneurs: What Do Your LinkedIn Posts, Comments and Connections Say About You and Your Business?

LinkedIn provides a powerful and productive platform to share information and perspective through posts, offer opinions and feedback through comments and make introductions and recommendations through connections. When using any of these LinkedIn features, it is wise to be positive, prepared and purposeful; clear, confident and committed; direct, decisive and deliberate; gracious, grateful and generous and savvy,  succinct and selective.

As LinkedIn has grown and become an increasingly effective and efficient way for employees and entrepreneurs to gain visibility and credibility and to promote themselves and their businesses, there are less memorable and more forgettable posts and comments.

The posts and comments that have the most impact are ones that are well prepared and thoughtfully written. I was so impressed by a post that I actually printed it off and kept it as an example of the right way to do a post. It not only offered a thoughtful opinion but also seemed to choose each word with care and consideration for the individuals who would be reading it. Another post that was intriguing, interesting and informative was a 40-second video that had a successful Canadian entrepreneur recruiting energetic and enthusiastic sales people. In the video, she came across as authentic, appreciative and approachable. Who would not want to apply for these positions and work with this strong and sincere leader?

The forgettable posts and comments that have the least impact and now seem to proliferate on LinkedIn are sloppy, self serving and just plain boring. Some examples are when people put meaningless one word comments. If you are going to post or comment on a video, article or someone’s success then do it in a way that will be meaningful to them not to you. Personalize it and write a warm and wonderful sentence that will make them and the other people reading it feel special. It is smart and simple to contribute a post or comment that can make a difference, lift someone up when they are feeling down or celebrate someone’s career or business achievement.

Many LinkedIn users feel that they must have as many connections as possible so that they can impress others with the size and scope of their networks. Their goal is to focus on quantity over quality. I believe that you are the people who surround you and that your LinkedIn connections should reflect your business life whether you are an employee or an entrepreneur.

Every three-six months, review your connections on LinkedIn to see if any should be deleted from your network. If you are an employee, you may do this if you have left one organization to join another and some of the connections from the former organization are ones that you no longer want to keep in your network. If you are entrepreneur, there may be connections from a business that you no longer own or operate that are ones that you want to delete. I have had many people disconnect from me and, for the most part, they are people who are no longer clients or who are not interested in keeping me as a connection. This is business, it is not personal.

Take as much care with your LinkedIn posts, comments and connections as you do with your LinkedIn headline, profile summary and employment history. You always want to make a positive and powerful impression as you never know who will see or read them.

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Employees and Entrepreneurs: What Does Your LinkedIn Employment History Say About You and Your Business?

Your LinkedIn Profile is your on-line customized professional advertisement. While the LinkedIn headline is the sizzle that creates a powerful first impression and the Profile Summary is the steak that must be interesting and informative, it is the Employment History that is the sauce or spice that can enhance the flavour or strengthen the substance of  your LinkedIn Profile Summary.

If you are an employee, the LinkedIn Employment History is where you list the roles and titles that you had and for how long, what were your most important and impressive achievements and accomplishments in each role and which organizations employed you and for how long.  If you are an entrepreneur, it should list the businesses where you have worked or that you have owned and for how long and the contributions that you have made to each of these businesses.

If you an employee, there are people, and you may be one of them, who think that the LinkedIn Employment History is useless and unimportant. They consciously choose to list only their titles, the organizations where they have worked and for how long and leave out any of their achievements or accomplishments. I have often wondered whether this is due to a lack of pride, awareness, commitment or confidence in their career story. It has been my experience as a coach that people have a difficult time outlining their accomplishments or achievements choosing instead to see them as “no big deal” or “part of my job”. They also may fear exposing gaps in their career or a bad job opportunity that did not work out and was a short term experience. Remember no one has a perfect career story and in fact, it is the ups and downs and failures of imperfect career stories that are often the most meaningful and memorable.

If you are an entrepreneur, people are interested in the stories of your business successes and failures, what you learned from each of them, what made you want to be an entrepreneur, why you chose the product and/or service that your business provides and how you run and grow a business.

So, if you are one of these people, go back to your LinkedIn Employment History and see your career or business story as impressive, intriguing, interesting and informative. Use lots of numbers and start each bullet point under each role or business with action words like Led, Created, Achieved, Collaborated, Acted, Motivated, Inspired, Reorganized, Structured, Increased,  Contributed, Built, Constructed, Partnered, Prepared and Produced.

Finally, make sure that you describe your  contributions as a Volunteer and the differences that you have made to an individual, a community or an organization.

Remember if you don’t blow your horn, no one will do it for you. If you think that what you do matters and has value, others will see it in the same way.

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Employees and Entrepreneurs: What Does Your LinkedIn Profile Summary Say About You and Your Business?

Your LinkedIn Profile is your on-line customized professional advertisement. While the LinkedIn headline is the sizzle that creates a powerful first impression, it is the Profile Summary that is the steak and must be interesting and informative. It expands on, validates and strengthens the first impression of the LinkedIn headline.

I believe that the LinkedIn Profile Summary is where the rubber meets the road. This is where you tell your career or business story highlighting all of your achievements and accomplishments as an employee or entrepreneur. It should contain an abundance of keywords that will be of interest to recruiters and organizations hiring employees or to customers looking to get more information or take the next step and purchase your product or service. If you are an employee, ensure that your LinkedIn Profile Summary has lots of numbers: the number of people you lead, the number of people you impacted, the growth/profit/revenue you produced and the cost savings you generated. If you are an entrepreneur, ensure that your LinkedIn Profile Summary talks about your product and service, why a customer should choose your product or service, what you do to deliver an exceptional customer experience, where customers can find your product or service on line or at a bricks and mortar location and how long you have been in business.

The LinkedIn Profile Summary is your opportunity to blow your horn whether you see yourself as a tuba, trumpet, French horn or saxophone.

Often, I read LinkedIn Profile Summaries that are silly and sloppy. They include outdated and overused career buzzwords and poor grammar, spelling and sentence structure. The individuals who have written these LinkedIn Profile Summaries think that they are creating a positive and powerful impression. This could not be further from the truth. People reading these LinkedIn Profile Summaries will see these individuals as caring little or nothing for their careers or their businesses.

While the LinkedIn headline can create a strong first impression, your LinkedIn Profile will be weakened considerably if there is little or no substance to the LinkedIn Profile Summary. It’s the same as a print or on-line advertisement with a memorable photograph and text littered with misinformation or spelling and grammatical errors.

Make sure that you make the commitment to put as much effort and thought into your LinkedIn Profile Summary as you do to your LinkedIn headline. They have to validate, strengthen and complement each other so that you create a consistently positive and powerful impression to anyone who wants to connect with you, hire you for their organization or purchase your product or service.

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Employees and Entrepreneurs: What Does Your LinkedIn Headline Say About You?

Your LinkedIn headline is the same as a headline that you see or hear in various forms of media whether print, video, television, online or radio. Like any headline, it should not only be intriguing and impressive but also contain words that are interesting and informative about who you are and what you can do. Its purpose is to grab and keep the attention of the viewer and encourage them to read more of  your career story.

The limited number of characters available for your LinkedIn headline demands that you be clear, concise and creative. Your goal is to get noticed and be memorable to the recruiter or employer who is looking for their ideal candidate. It amazes me how much time people will spend carefully crafting their on-line dating profile and how little time they will spend on their LinkedIn profile which is their professional dating profile.

If you are an employee of a large corporation, you are expected to only include your title and corporation name in your LinkedIn headline. However, you can add some sizzle and sparkle to your headline by briefly describing what you do for the organization.

Whether you are happy or unhappy in your current role or you are between jobs and looking for your next opportunity, your LinkedIn headline is an effective way to promote yourself to recruiters and employers. I always recommend to the clients in my coaching practice that they apply and interview for a more senior role with a different company every 18-24 months for three reasons: first, so that they can develop their visibility, credibility and accessibility; second, so that they can go through the exercise of promoting, stretching and challenging themselves to prepare a resume and interview and third, so that they can see build their network of contacts and their knowledge of the competition and what they are doing in their industry.

If you are a new or established entrepreneur, your LinkedIn headline gives you the opportunity to advertise you, your product and/or your service at no cost. I once used the keyword search function on LinkedIn to find someone who was a sales representative for an accessory company after I admired the necklace that a client was wearing. I would never have found this individual if she not had the name of the accessory company in her LinkedIn headline. As it happened, she was a full-time employee of another organization and doing the accessory business on the side but her employer was supportive of her pursuing her entrepreneurial dream and saw it as strengthening her marketing and customer communications role in the organization.

Often, I see LinkedIn headlines with a series of generic terms like financial services. Start your headline with “I” followed by action verbs and the specific terms and keywords of your target role or industry. You want to make a strong connection and commitment with every word of your LinkedIn headline. Your goal is that a recruiter or employer will reach out to you immediately after reading your profile.

Sometimes, I see clever LinkedIn headlines followed by bare, basic and/or boring profiles. The owners of these profiles see LinkedIn as a way to show the outline rather than the plot of their career story. Make it a priority to complete in your LinkedIn profile with your career story. You never know what opportunities can happen as a result.

So, employees and entrepreneurs, what does your LinkedIn headline say about you?

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A-Z Objectives For A Lifestyle Strategy

Accept who and where you are.

Be a productive participant.

Celebrate moments and memories.

Define your pace and purpose.

Express gratitude and  demonstrate grace.

Focus on doing it now not later.

Give your best and your brilliance.

Help others to succeed and help yourself.

Increase strength and self-belief.

Judge less and love more.

Know what is true and timely.

Learn new skills and share them with others.

Make a difference and make mistakes.

Network for connection and notice more.

Open your heart to new people and your mind to new ideas.

Protect privacy and promote peace.

Radiate excellence and realize relationships matter.

Simplify routines and savor experiences.

Try something scary and take time to recognize your accomplishment.

Use your gifts and help others to discover their gifts.

Value others as much as you value yourself.

Walk your talk and make a wish.

eXpand awareness and let go of what weighs you down.

Yield when it makes sense and you see an opportunity.

Zero in on what is important, interesting and informative.

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Eighteen Differences Between Easy People and Difficult People

Easy people smile.                                                  Difficult people frown.

Easy people are flexible.                                       Difficult people are stubborn.

Easy people focus on solutions.                           Difficult people focus on problems.

Easy people are doers.                                           Difficult people are talkers.

Easy people are generous.                                    Difficult people are selfish.

Easy people admit mistakes.                                Difficult people deny mistakes.

Easy people accept responsibility.                      Difficult people avoid responsibility.

Easy people expect the best.                                Difficult people expect the worst.

Easy people are positive.                                      Difficult people are negative.

Easy people see others as equals.                       Difficult people see others as inferior.

Easy people focus on the present.                      Difficult people focus on the past.

Easy people give explanations.                           Difficult people make excuses.

Easy people compliment.                                     Difficult people criticize.

Easy people do more work.                                 Difficult people do less work.

Easy people are focused.                                      Difficult people are distracted.

Easy people embrace change.                             Difficult people resist change.

Easy people are certain.                                       Difficult people are confused.

Easy people inspire and motivate.                     Difficult people disapprove and discourage.


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Fifteen Differences Between Saving and Spending

Saving is mindful.                                              Spending is mindless.

Saving is for the long term.                             Spending is for the short term.

Saving is difficult.                                              Spending is simple.

Saving is focused.                                              Spending is distracted.

Saving is slow.                                                    Spending is fast.

Saving is constructive.                                      Spending is destructive.

Saving creates space.                                        Spending creates clutter.

Saving is generous.                                            Spending is selfish.

Saving gives you freedom.                               Spending keeps you trapped.

Saving shows strength.                                     Spending shows weakness.

Saving makes you feel good.                            Spending makes you feel bad.

Saving shows courage.                                      Spending shows fear.

Saving creates abundance.                               Spending creates lack.

Saving shows clarity.                                         Spending shows confusion.

Saving is for the future.                                     Spending is for the present.

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