Whether you are self-employed and running your own business or working as an employee for a corporation, you have a client/customer.
Whether you are setting up a new business or involved in an established business, when was the last time you defined your ideal client/customer.
Recently, I attended a monthly networking event and was asked to introduce myself and define my ideal client/customer. It was a thoughtful question and represented a great opportunity. Rather than taking a moment for consideration and preparation, I responded quickly and nervously with the first thing that came into my head, “someone who wants to make positive and lasting changes in their lives”. I immediately recognized that my response lacked focus and detail. Because every disaster or challenge presents the gift of an opportunity, I wanted to be able to not only answer this question with clarity and confidence but also tell anyone who would listen the definition of my ideal client/customer. I also wondered if my inability to define my ideal client/customer was keeping me from taking my business to the next level.
So I took some time to imagine my ideal client/customer. I wrote and rewrote the words on a piece of paper and typed them in my computer until I came up with a definition that works for me. I will practice saying these words until I can say them as easily and comfortably as my name.
My ideal client/customer is a business owner, professional or corporate employee who wants to take their business and personal performance to the next level.
Now it’s your turn. Set aside at least 30 minutes today’s busy schedule to define your ideal client/customer and write your description on a piece of paper or type it on your tablet, smartphone or personal computer. Memorize it and look for opportunities to say it clearly, confidently and comfortably.
You may have more than one ideal client/customer, however, by focusing on just one you will get an opportunity to take a good look at your business or your role in your organization and see if things are working well or you need to make some improvements.
Finally, if you know of anyone who fits my definition of an ideal client/customer, please have them contact me. I would welcome the opportunity to work with them. Also, please send me your definitions of your ideal client/customer and I would be happy to post them on this blog.