Communication is critical to the growth and success of any business from a one-person enterprise to an organization of hundreds or thousands. Much is written about the power and importance of communication. More needs to be written on the planning and processing of communication. I think of communication as not only as a local effort with limited impact but also as a global initiative with far-reaching impact.
The Seven C’s of Communication are an easy way to spread your message across the aisle or around the globe. They remind us that you really never know where your message will travel and who will receive and forward it.
Conceive an idea or concept. Recognize that an idea or concept is very much like tofu – it readily absorbs and adapts to any changes that you add to it or subtract from it.
Collect ideas, opinions, information. Gather as much as you can from as many sources as you can both experts and beginners as well as supporters and detractors.
Create a message. Prepare your message by considering the audience, tone, language and length, possible reactions or responses and its purpose – information or a call to action.
Collaborate with others. Send a draft of your message to ten individuals who are influential and will provide you with suggestions to improve the quality of your message.
Consolidate the message. Take all of the input that you have generously received from your reviewers, make changes, read it over slowly and carefully and then finalize it.
Communicate the message. Determine the right medium and timing for your message – e-mail, voicemail, one-to-one or a meeting of many; early morning or late afternoon.
Complete the communication. Followup with the individuals to ensure that they have received, read and understood the message and ask for their action, reaction or response.