Whether you work at a small startup business with a handful of employees or at a large, established organization with several thousand employees, you have an assigned position with strategic objectives, key responsibilities and defined deliverables.
The most profitable, productive and successful organizations, whether large or small are expecting their employees to be not only committed and hard-working employees but also innovative and productive entrepreneurs who mind their business and contribute to growing and maintaining the organization’s business.
One of the most important skills that I learned in my business career was how to be a high performing employee who is also a successful entrepreneur. This means that you see your job as a business and yourself as a brand. You mind your business and build your brand.
How do you mind your business? Every individual that you encounter is treated as a customer, whether they are a teammate, colleague or client/customer. Every e-mail, voicemail, ad hoc request or visit to your office is a chance to deliver outstanding customer service. You should examine your business at the end of every day to see how you saved time and money and increased profits and revenues. You should look for opportunities to grow your business by taking on work and responsibilities that are outside the scope of your role and have a direct impact to the organization’s bottom line.
How do you build your brand? Your brand is how you want others to see you and what you bring to the table. It is having an impeccable reputation with values that include trust, honesty, integrity, excellence and commitment. It is focusing on the building and maintenance of solid and lasting high quality relationships rather than generating and completing a quantity of transactions. It is increasing your profile in the organization by volunteering to serve on committees both inside and outside of the organization and participating in initiatives that involve expanding your skill set, learning new technology and working with individuals across the organization.
Please e-mail me at firstname.lastname@example.org and let me know how you are minding your business and building your brand in your organization.