Have any of these three situations ever happened to you? You have worked long hours on a project for months with an occasional day off and you are frustrated and disappointed when a colleague or competitor takes all of the credit for the success. You have thought of a brilliant idea that will save your client/customer or organization considerable time and money in implementing a new product or service and you tell no one because you are uncertain about reaction and uncomfortable with recognition. You have developed some innovative ways to increase productivity in your team and your management has said nothing to you or anyone else about your work. In order for you to change the results and be successful in any of these situations, you must be willing to promote yourself, in other words, to blow your own horn. You probably think that if you blow your own horn, others will see you as arrogant, aggressive and aggravating.
I believe that you must blow your own horn to be successful in your business or organization. However, the trick is to choose the right instrument for your success. Let me share a personal story with you. I was very fortunate to have a father who believed that you should blow your own horn at every opportunity and brag to anyone who would listen about your gifts, successes and accomplishments. As an instrument, I learned to be a tuba – loud, brash, confident and assertive. This served me well in my career until I arrived at an organization where blowing your own horn was considered rude and inappropriate. This was a big adjustment for me and I learned the hard way that you need to choose the right instrument for your success with certain people in a specific environment. I abandoned being a tuba in favour of being a clarinet which still allowed me to blow my horn but in a way that worked better for me and for my clients/customers, colleagues and the organization. I have continued to choose the right instrument for my success with every client and in every business situation.
I want to encourage you to blow your own horn. It’s up to you to make the commitment to self-promotion. You may cringe at the possibility of blowing your own horn as you are shy, uncertain or lack self-confidence. So here’s what to do: choose the right instrument that you feel comfortable with and that gets a favourable response: a piccolo, a flute, an oboe, a clarinet, a trumpet, a French horn or a saxophone. Choose one of these instruments so you can blow your own horn. Choose the right instrument for your success.
Please e-mail me at firstname.lastname@example.org and let me know the instrument that you have chosen for your success and how you are blowing your own horn in your business or organization.