The bright sun and warm air of summer make you feel more energetic, enthusiastic and encouraged and less proactive, productive and pressured. Summer is a great time to turn the heat up on your business, to integrate new people, processes and possibilities and eliminate clutter, conflict and confusion. Here’s how summer can heat up your business.
Take the time to look at what’s working well and what’s not working well in your business over the past six months. What changes do you need to make to maintain what’s working well and repair what’s not working well? Is it time to explore the possibility of offering some new products and services?
Use peak times of the day when you have the most energy to complete tasks that require more focus and effort and valley times when you have the least energy to complete tasks that require less focus and effort. Commit to do the tough work first and the easy work last. This will allow you to be more productive and less pressured.
Update your contact management system and connect with current and former contacts and clients/customers by phone or e-mail. Invite them to join you for lunch or coffee, a run or walk, a game of golf or tennis or to attend a sports or cultural event. You can strengthen your network, thank them for their support and business and ask them for referrals.
Check in on your competition. Discover what they are doing to stay ahead of the pack. Look for ways to be unique, competitive and add value to your clients/customers.
Give your employees the opportunity to gain new skills, knowledge and experience and encourage them to pursue new challenges and opportunities during this busy vacation season. If you are self-employed, commit to learning at least one new skill.
Organize a fun and memorable event to thank your employees for their hard work and commitment over the past six months. If you are self-employed, it’s time to take a break. Treat yourself to a day without work or appointments: being outside and enjoying the sunshine, playing your favourite sport, enjoying a sports or cultural event or pampering yourself with a day at a spa.
Volunteer in your community, take a special interest course or participate in a sports team, running group or cultural interest group. You will meet great people who can become valued friends and valuable business contacts.
Start planning for the fall so you are proactive and prepared once the summer is over. Focus on the present and enjoy each and every moment of the summer. If you use summer to heat up your business, you can look forward to a profitable and productive fall.