This is the fourth in a series of four posts that focus on positive, powerful and productive preposition phrases.
Reach out – Set up a meeting or conference call with each of your clients/customers on a monthly or quarterly basis. Prepare a list of discovery questions that provide you with feedback on their current state and future needs. Some sample questions are: “How are things going for you and your organization?” “What feedback can you provide on our product or service?” “What can we do to serve you better?” “When will you require additional products or services?” The benefits of reaching out are that you show that you care about your client/customer; you want to contribute to their success and the success of the organization; you get feedback on your product or service and how they are using it and you get the opportunity to show them how they can use it more effectively; you commit to providing excellent service to them; you maintain the great relationship that you have with them and they continue to see you as a preferred supplier of additional products or services.
Get out – Commit to get out of your office for an hour every day. Visit a client/customer or competitor. Go to an industry seminar or a networking event. Sit in a coffee shop with your laptop and chat up other entrepreneurs about their businesses, success and challenges. Get out of your comfort zone and think of new ways to save time and money, streamline processes and develop yourself and your employees. Invite some creative individuals to a brainstorming session to come up with new ideas for product or services that can grow your business. The benefits of getting out is that you get a break from your routine, connect with others in business, get or give some potential leads and potentially increase your business productivity and profitability.
Stand out – Think about your competition. How do you rank among the organizations in your industry in areas such as: delivery of client/customer service, commitment to client/customer satisfaction and quality and reliability of your product or service? If you are number one, how do you stay there? If you want to be number one, how do you get there? What do you need to do to stay competitive in price without sacrificing quality, consistency and reliability? What can you do to stand out and get ahead of the competition by doing that will add tremendous value to the client/customer experience? The benefit of standing out is that you will increase the visibility, credibility and profitability of your product or service.
Help out – Look for ways to help your industry and your community. Go out of your way to do something amazing for a competitor. Offer to do something before you are asked. Be proactive rather than reactive. Do a speech or teach a course at an educational institution. Donate time or money to a not-for-profit organization. Go that extra mile. Give your best and help others to be and do their best. The benefits of helping out is that you give back and make a difference to your industry and community, expand your network and build your reputation.
Send out – Do something to say thank you to loyal clients/customers and to welcome new and potential clients/customers. Rather than waiting until the holiday season, send out a small gift to each of them with a personalized handwritten note saying why you appreciate them and their business. If one of your clients/customers is experiencing a happy moment in their lives such as a new job, baby, marriage or a sad moment in their lives such as a job loss, death or divorce, send out a handwritten note that you are thinking about them at this time. The benefits of sending out a small gift now rather than during the holiday season or a thoughtfully written note is that you strengthen your relationship with your clients/customers both in business and in life.