Have you noticed the number of fancy paper shops that seem to be popping up like flowers on a sunny spring day? They have walls lined with cards for every occasion and tables piled high with boxes of postcards, notecards, writing paper and envelopes. Some of the most popular and coveted are the ones designed by high-end fashion designers like Vera Wang and Kate Spade whose unique designs are printed on heavy luxurious stock and packaged beautifully. There is also an area with shelves of different coloured postcards, notecards, writing paper and envelopes reserved for designing and creating stationery for special occasions like weddings, births, anniversaries, Bar/Bat Mitzvahs, confirmations, promotions and deaths. Here you can also design and order corporate or personal stationery in the colour and font and on the paper of your choice. Be simple and selective when choosing stationery for your business as it shows the value and quality of your service or product. Your personal stationery should reflect your lifestyle and personality.
To be successful in business, your writing skills must range from creating a large complex report, composing a card of condolence, a note of thanks or congratulations or a letter of acceptance, termination or application. To be successful in life, your writing skills must include writing a card of condolence, a note of thanks or congratulations or a letter sharing thoughts, feelings and good or bad news.
You may feel that it’s more comfortable and convenient to share your thoughts and feelings by text, voicemail or e-mail, however, these modes of communication lack the power and permanence of a handwritten note, card or letter. So much that is written electronically is quickly scanned while so much that is written by hand is slowly read and often re-read. It’s so much easier to press the Delete key yet so much harder to shred or tear up heavy card or paper stock that is covered in handwriting.
So the next time you need to communicate something moving, motivating and memorable or something impressive, interesting and informative or something personal, positive and powerful, put down that smartphone, pick up a pen, choose the right postcard, notecard or writing paper, sit down, take as much time as you need and write a timely and thoughtful message, put it in an envelope, seal it and mail or hand deliver it to the individual to whom it is addressed.
Make someone’s day. If you’re lucky, they will respond in the same way.