Promote Yourself on LinkedIn With a Memorable Professional “Headline”

Is your Professional “Headline” on LinkedIn forgettable or memorable, eye glazing or eye catching? While you are busy connecting to dozens of people and sharing a multitude of tweets, are you taking the time to review your LinkedIn Profile to ensure that you are promoting your products and services to grow your business or your skills, knowledge and experience to take your career to the next level?

The LinkedIn Professional “Headline” appears directly below your name. If you are a business owner or entrepreneur, you will put your title and the name of the company or what you do for that business. If you are an employee of an organization, you put your title, for example, Vice President, Director, Senior Manager, the group name and the name of the organization. In today’s business world, titles do not adequately represent an individual’s skills, knowledge and experience. Often, a Director in one organization can be at the same level as a Vice President in another organization. The group name is meaningless to anyone who is not part of that organization. LinkedIn gives you an opportunity to enter your title, your group name and the name of your organization in your LinkedIn Profile under Current Position.

When you read the newspaper, be it on-line or in hardcopy, you first take the time to scan the headlines and this will will often influence which articles you will choose to read and which you articles will choose to ignore. When individuals scan names on LinkedIn, the same is true. A memorable and eye catching Professional “Headline” will encourage others to choose to access and read your LinkedIn Profile rather than ignoring it and moving on to the next name on the list.

LinkedIn encourages you to use your Professional “Headline” to describe your identity in 120 words or less. If you are a business owner or entrepreneur, I suggest that you use the 120 words of the Professional “Headline” to be more competitive in your marketplace and creatively promote the products/services that you offer in your business. If you are an employee of an organization, I suggest that you use the 120 words of the Professional “Headline” to be more competitive in your field and effectively promote your skills, knowledge and experience. Spend some time on this and you might find your next client/customer or your next role in your career!

Take an hour today and rewrite your Professional “Headline” on LinkedIn so that it is memorable and eye catching! If you need help with this, I am charging a nominal fee to create memorable and eye catching LinkedIn Professional “Headlines”. To learn more, please e-mail me at


About The Motivator Minute

The Motivator Minute is written by "The Motivator" who for the past 18 years has been a motivational and leadership coach for business, life and career. She offers her international clientele a creative approach to coaching, training and promoting. Her greatest strength is that she gives her clients her energy, enthusiasm, knowledge, experience, a commitment to their success and an abundance of creative ideas. She is a coach, leader, facilitator and motivational speaker who supports, encourages and motivates individuals to make positive and lasting changes in their personal and professional lives. She specializes in working with entrepreneurs who want to achieve greater success through increased business and personal visibility and credibility; with individuals who are experiencing career and life transitions and with an organization’s leaders so that they can do and be their best on the job and in their lives. Please note that all material on this blog is original and copyright protected. Copyright 2011 The Motivator All rights reserved.
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