Is your Professional “Headline” on LinkedIn forgettable or memorable, eye glazing or eye catching? While you are busy connecting to dozens of people and sharing a multitude of tweets, are you taking the time to review your LinkedIn Profile to ensure that you are promoting your products and services to grow your business or your skills, knowledge and experience to take your career to the next level?
The LinkedIn Professional “Headline” appears directly below your name. If you are a business owner or entrepreneur, you will put your title and the name of the company or what you do for that business. If you are an employee of an organization, you put your title, for example, Vice President, Director, Senior Manager, the group name and the name of the organization. In today’s business world, titles do not adequately represent an individual’s skills, knowledge and experience. Often, a Director in one organization can be at the same level as a Vice President in another organization. The group name is meaningless to anyone who is not part of that organization. LinkedIn gives you an opportunity to enter your title, your group name and the name of your organization in your LinkedIn Profile under Current Position.
When you read the newspaper, be it on-line or in hardcopy, you first take the time to scan the headlines and this will will often influence which articles you will choose to read and which you articles will choose to ignore. When individuals scan names on LinkedIn, the same is true. A memorable and eye catching Professional “Headline” will encourage others to choose to access and read your LinkedIn Profile rather than ignoring it and moving on to the next name on the list.
LinkedIn encourages you to use your Professional “Headline” to describe your identity in 120 words or less. If you are a business owner or entrepreneur, I suggest that you use the 120 words of the Professional “Headline” to be more competitive in your marketplace and creatively promote the products/services that you offer in your business. If you are an employee of an organization, I suggest that you use the 120 words of the Professional “Headline” to be more competitive in your field and effectively promote your skills, knowledge and experience. Spend some time on this and you might find your next client/customer or your next role in your career!
Take an hour today and rewrite your Professional “Headline” on LinkedIn so that it is memorable and eye catching! If you need help with this, I am charging a nominal fee to create memorable and eye catching LinkedIn Professional “Headlines”. To learn more, please e-mail me at firstname.lastname@example.org.