LinkedIn provides you with a toolbox of powerful and easy-to-use tools that you can use to promote yourself professionally whether you are a business owner, entrepreneur or an employee of an organization.
Let’s start with the LinkedIn profile. LinkedIn allows you to create a detailed one-page advertisement of your current and past accomplishments and what kind of opportunities that you want to attract. The LinkedIn Professional Headline introduces you and persuades the reader to read the rest of your profile. Most people just put their current title. What they should be doing is using this as a starting point for promoting themselves and using every line of the profile as a means of self-promotion.
You are probably on LinkedIn every day checking out what your connections are up to including news, views and connections as well as sharing your own news, views and connections. Perhaps you are looking at new job postings that can take you to the next level of your career or researching companies that may be interested in your product or service. It is also a good idea to look at job postings as they are often a great source of a company’s direction and priorities.
You are also seeing who has looked at your profile recently. When was the last time you took a good long look at your LinkedIn profile to see what others are seeing? Does your profile provide a powerful professional advertisement of who you are and what you have to offer if you are an employee or what your business has to offer if you are a business owner or entrepreneur? Have you looked at the Skills section to ensure that you have included all of your skills?
Make sure that your profile contains an abundance of keywords that will be attractive to potential companies that are hiring employees or companies that may be interested in your product or service.
Many product print advertisements contain both a photograph and accompanying text. You are both a person and a product on LinkedIn. Once you have edited your profile, it’s time to look at your photograph. Does your photograph provide a powerful representation of you? Make sure your photograph gives the image that you want to convey to the world. It should work hand-in-hand with the text portion of your profile to advertise you in the most powerful and professional way.
Make a commitment to review your LinkedIn profile today.