Stand Out in a Crowded and Competitive Marketplace

Today’s business marketplace is so crowded that is seems very much like rush hour in a large city: a highway jammed with bumper to bumper traffic or a subway car packed with wall to wall people. Whether you are working in your own business or for an organization, you look at your competitors and they seem to be either inching slowly ahead or falling quickly behind. Strong, savvy and successful organizations are looking for new and innovative ways to stand out from the crowd and stay ahead of the competition. They want to differentiate themselves as positive, progressive and productive amidst the abundance of bad news, loud noise and constant negativity. These organizations want to be seen as certain about their future, committed to deliver a quality product/service, confident in dealing with change and communicative with their clients/customers. They want to be seen as the best at what they do.

If you have your own business or work for an organization that wants to be seen as an industry growth leader and consistent success story, you can achieve this by creating a Powerful Organizational Presence. Evan Thompson and Associates will work with you to create a Powerful Organizational Presence to ensure that your print and on-line marketing materials accurately represent your brand, articulate your value proposition and market your product or service to potential and existing clients/customers in a powerful and memorable way.

They have developed a customized three-phase approach : Evaluate, Renovate and Dominate. The first phase, Evaluate, is when Evan Thompson uses his 20 plus years of experience as a writer and marketer to provide you with a comprehensive evaluation of the current state of your marketing materials and collaborates with you to identify the  ideal state that will take your business to the next level. Then, in the second phase, Renovate, he develops a creative and cost-effective strategy to keep what is working well and integrate it with a revamped version of what has not been working well. When you renovate a space in a home or office, you work with an architect, designer and contractor, Evan Thompson and Associates can provide all of the services that are required to ensure that your organization makes its Powerful Presence known in print and on-line. Just like a renovation adds value to a space, you want to renovate your marketing materials to add value to your organization and its clients/customers. Finally, the third phase, Dominate, is where Evan Thomson and Associates can design and develop a marketing strategy that will give your organization a Powerful Presence so that it can be seen as a dominant player and important influencer in your industry.

If your organization wants to stand out in a crowded and competitive marketplace both globally and domestically, Evan Thompson and Associates can work with you to create a Powerful Organizational Presence. You can e-mail Evan Thompson at, find him on Twitter at @Csuiteprospects or  learn more at


About The Motivator Minute

The Motivator Minute is written by "The Motivator" who for the past 18 years has been a motivational and leadership coach for business, life and career. She offers her international clientele a creative approach to coaching, training and promoting. Her greatest strength is that she gives her clients her energy, enthusiasm, knowledge, experience, a commitment to their success and an abundance of creative ideas. She is a coach, leader, facilitator and motivational speaker who supports, encourages and motivates individuals to make positive and lasting changes in their personal and professional lives. She specializes in working with entrepreneurs who want to achieve greater success through increased business and personal visibility and credibility; with individuals who are experiencing career and life transitions and with an organization’s leaders so that they can do and be their best on the job and in their lives. Please note that all material on this blog is original and copyright protected. Copyright 2011 The Motivator All rights reserved.
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