Whether we shop in an on-line or bricks and mortar store, the goal is to get the best deal so that we can save as much money as possible. But how much money are we really saving? Deals are structured to lure us into the store and then purchase as much as possible. They come in many forms: the increasingly popular BOGO, Buy One Get One Free; the big signs touting 50-70% off; on-line and paper flyers offering multiples for one low price and the offer of a discount if we sign up for a credit card at the time of purchase.
This often leads to impulse purchases as we find it very hard to resists the deal being offered. We feel pampered and privileged as if the deal has been customized and personalize just for us. However, the quality of the item that we are buying be it an expensive item like a piece of furniture or an appliance or an inexpensive item like socks or belts has deteriorated to the point that there is little or no deal to be had if the furniture or appliance must be replaced within five years and the socks or belts have to be replaced within a few months.
These days, high quality and built to last items are rare perhaps non-existent. We look to designer names and quality brands yet they too have lowered their standards while raising their prices. They have replaced luxurious leather belts with reversible synthetics; produced purses with cheap materials and zippers whose ends are not properly sewn; built shoes with inexpensive soles that must be discarded rather than repaired; transformed thick cashmere sweaters into thin garments and decreased the amount of wool in coats to an afterthought.
While moving clothing and accessory manufacturing offshore has given us great deals in the short term, it has cost us more money in the long term as we frequently have to replace items that we hoped would last at least a season.
My dream is to own three businesses: a shoe business that builds fashionable and functional women’s shoes in all widths with soles and heels that can be repeatedly replaced; a purse business that creates fashionable and functional leather purses with sturdy handles, straps, linings and zippers; and finally, a clothing business that produces cotton shirts and wool and cotton skirts, sweaters, pants and dresses that fit women ages 20-90 with various body types.
If you are interested in partnering with me or in investing in one of these businesses, please contact me. I believe that we will be getting a far better deal buying well made, high quality items in small quantities rather than poorly made low quality items in large quantities. We will be spending more money in the short term yet saving more money in the long term. The money that we save can be invested in people and experiences rather than in stuff.